This session is specifically geared to the needs of professionals working within HR and recruitment.
Suitable for individuals or entire teams
Available as a half-day in-house course. Contact us for more details.
Course overview
Every job search begins online, and social media is playing a huge part in the recruitment process from both sides of the equation.
40 million people every week search LinkedIn alone for new jobs, and 79% of job seekers have used social media in their job search in the last year! That’s huge, and its only going to increase because millennial job seekers are the most active group with 85% incorporating social media into their career search, so you could be missing a trick if you aren’t using social media to amp up your talent scouting efforts
This half day course is run in association with SocialB, an award winning social media company.
Is this course right for you?
What will I learn?
Our highly experienced social media trainer will guide you through the most up-to-date social media strategies & content related to finding your perfect candidate online.
Will cover the essentials that you need to know when it comes to social media for recruitment, from a strong strategy to up-to-date trends and research on the digital recruitment landscape.
Whether you need to learn how to use social media for business to business marketing, or recruitment for your company to save money on those expensive job advertising sites, this course is available for your business to provide the essential information you need to succeed online.
Detailed course content
Strategy
- Why social media is so important to your business when recruiting talent
- Developing a successful yet simple social media recruitment strategy
- Audience breakdown and industry relevancy
- How is social media changing Sourcing, Recruitment Marketing and Employer Branding
Social Recruiting/Tone of voice
- Reaching and attracting a passive and targeted audience
- Establishing & developing your brand as an employer and not just as a business
Content Strategy
- Creating great content – knowing what content to create and how often to post
- Driving engagement – techniques for maximising audience response and exposure
- Think mobile – do your adverts still look good?
Recruiting On Facebook, Instagram, LinkedIn & Twitter
- Setting up your pages correctly
- Business functions – how platforms can be used to drive awareness and recruitment
- Platform best practices including how to get engagement on your page (likes, comments and shares)
- Using boosted posts to maximise the reach and engagement of your content
- Key areas to consider for optimising your profile and brand presence for Google search results
- How to build your network effectively – creating lists of target companies and setting up saved job searches within your target area/niche
- Using LinkedIn Company pages and groups – what content will you post? Who will create this content – do you need approvals to post to this page?
- LinkedIn lite (premium, hiring different options) upgrade options
Measuring & Reporting
- Choose what to measure in a simple and effective way
- Be shown the different types of social media reporting such as google analytics & basic reporting – Audience, Acquisition, Behaviour
What to expect on the day?
The is a half day course.
You will learn in a relaxed environment with a small group of people. A specialist tutor will guide and encourage you through all the learning necessary to develop your skills and questions are always welcome.
Included with your course
We provide the following with online and training centre delivered courses.
- Course notes
- Certificate of attendance
- 90 days post course support
Online Delivery
A link to the online training platform will be sent before the course, simply click the link and follow the instructions.
- See Virtual / Remote training information for more details
- Contact us if you'd like to test the platform before the morning of the course
- You can be located anywhere in the world with an internet connection and your computer
Our Training Centres
For training courses run at one of our training centres we include.
- Free onsite parking
- Refreshments
- Notepad, pen and Polos
Our Norwich on-site parking (NR3 1UB) is free and situated 5 minutes walk along the river to our training centre at St James Mill. If you arrive by train it is about 20 minutes on the Riverside walk or a short taxi ride to get to us. View full directions for Norwich and all our other venues.
Available as a half-day in-house course. Contact us for more details.
Course overview
Every job search begins online, and social media is playing a huge part in the recruitment process from both sides of the equation.
40 million people every week search LinkedIn alone for new jobs, and 79% of job seekers have used social media in their job search in the last year! That’s huge, and its only going to increase because millennial job seekers are the most active group with 85% incorporating social media into their career search, so you could be missing a trick if you aren’t using social media to amp up your talent scouting efforts
This half day course is run in association with SocialB, an award winning social media company.
Is this course right for you?
This session is specifically geared to the needs of professionals working within HR and recruitment.
Suitable for individuals or entire teams
What will I learn?
Our highly experienced social media trainer will guide you through the most up-to-date social media strategies & content related to finding your perfect candidate online.
Will cover the essentials that you need to know when it comes to social media for recruitment, from a strong strategy to up-to-date trends and research on the digital recruitment landscape.
Whether you need to learn how to use social media for business to business marketing, or recruitment for your company to save money on those expensive job advertising sites, this course is available for your business to provide the essential information you need to succeed online.
Detailed course content
Strategy
- Why social media is so important to your business when recruiting talent
- Developing a successful yet simple social media recruitment strategy
- Audience breakdown and industry relevancy
- How is social media changing Sourcing, Recruitment Marketing and Employer Branding
Social Recruiting/Tone of voice
- Reaching and attracting a passive and targeted audience
- Establishing & developing your brand as an employer and not just as a business
Content Strategy
- Creating great content – knowing what content to create and how often to post
- Driving engagement – techniques for maximising audience response and exposure
- Think mobile – do your adverts still look good?
Recruiting On Facebook, Instagram, LinkedIn & Twitter
- Setting up your pages correctly
- Business functions – how platforms can be used to drive awareness and recruitment
- Platform best practices including how to get engagement on your page (likes, comments and shares)
- Using boosted posts to maximise the reach and engagement of your content
- Key areas to consider for optimising your profile and brand presence for Google search results
- How to build your network effectively – creating lists of target companies and setting up saved job searches within your target area/niche
- Using LinkedIn Company pages and groups – what content will you post? Who will create this content – do you need approvals to post to this page?
- LinkedIn lite (premium, hiring different options) upgrade options
Measuring & Reporting
- Choose what to measure in a simple and effective way
- Be shown the different types of social media reporting such as google analytics & basic reporting – Audience, Acquisition, Behaviour
What to expect on the day?
The is a half day course.
You will learn in a relaxed environment with a small group of people. A specialist tutor will guide and encourage you through all the learning necessary to develop your skills and questions are always welcome.
Included with your course
We provide the following with online and training centre delivered courses.
- Course notes
- Certificate of attendance
- 90 days post course support
Online Delivery
A link to the online training platform will be sent before the course, simply click the link and follow the instructions.
- See Virtual / Remote training information for more details
- Contact us if you'd like to test the platform before the morning of the course
- You can be located anywhere in the world with an internet connection and your computer
Our Training Centres
For training courses run at one of our training centres we include.
- Free onsite parking
- Refreshments
- Notepad, pen and Polos
Our Norwich on-site parking (NR3 1UB) is free and situated 5 minutes walk along the river to our training centre at St James Mill. If you arrive by train it is about 20 minutes on the Riverside walk or a short taxi ride to get to us. View full directions for Norwich and all our other venues.