This half day Customer Service on Social Media course is aimed at businesses who already have established social media channels and overall online presence.
It would be most beneficial for members of staff who manage the company social media channels regularly.
Suitable for individuals or entire teams.
Our highly experienced social media trainer will show you why customer service online is so important alongside your main customer service objectives, and how you can be prepared.
Will cover the essentials that you need to know when it comes to social media for customer services. From a strong strategy, to brand consistency, and best practise responses.
Whether you need to learn how to deal with negative comments on social media, or need support for general customer queries and new business. This session will show you how customers view your brand, and highlight some of the common mistakes businesses make when liked to social media.
Social Media Customer Care Strategy
- How digital customer care aligns to company goals and objectives
- The importance of delivering excellent customer care online
- Identifying your own goals - quality, feedback, reviews - what are you aiming for?
- Understanding your customers in more depth - customer personas and demographics - who are your complaining customers and what are their wants, needs, challenges
- Understanding the online customer journey and digital touchpoints - website, socials, live chat
- Pinpointing key challenges your target audience may have and how to respond
Social Media Channels & Delivering Great Customer Care
- Delivering outstanding customer experience best practices
- How to deliver outstanding customer experience on social media and the customer journey via social
- Dealing with negative comments and complaints online
- How to effectively manage large volumes of enquiries across various channels
- How to manage differing expectations of service levels such as response times and response content: Social Media vs Trust Pilot
Measurement and Improvement
- How to monitor queries and complaints so you can highlight recurring issues that need a new/different/better handling approach
- Tips on how to maintain excellence in digital customer care in new and difficult situations
- Holistic view to customer service online and encouraging your customers to self-serve, e.g. information they can find on the website, how to help customers and inform customers so that next time they will self serve
The is a half day course.
You will learn in a relaxed environment with a small group of people. A specialist tutor will guide and encourage you through all the learning necessary to develop your skills and questions are always welcome.
Included with your course
We provide the following with online and training centre delivered courses.
- Course notes
- Certificate of attendance
- 90 days post course support
Online Delivery
A link to the online training platform will be sent before the course, simply click the link and follow the instructions.
- See Virtual / Remote training information for more details
- Contact us if you'd like to test the platform before the morning of the course
- You can be located anywhere in the world with an internet connection and your computer
Our Training Centres
For training courses run at one of our training centres we include.
- Free onsite parking
- Refreshments
- Notepad, pen and Polos
Our Norwich on-site parking (NR3 1UB) is free and situated 5 minutes walk along the river to our training centre at St James Mill. If you arrive by train it is about 20 minutes on the Riverside walk or a short taxi ride to get to us. View full directions for Norwich and all our other venues.