This course is for anyone who is tasked with developing content for their website and would like the skills and confidence to do this.
No prior knowledge is required
We are surrounded by online content on a variety of channels including websites, blogs, social media and more. With so much out there it’s important to have the skills to write content that stands out and resonates with the person who is reading it.
For business, effective content can draw people to your website, build trust with your brand and influence sales.
Knowing the purpose or desired end result of your content is crucial. Plus, measurement shows you what to tweak and test, as well as what to keep doing.
In this session, you will learn a robust step-by-step formula that you can use when writing, posting, publishing and measuring your online content. Our tried and tested strategy is designed to help you turn your content into a key touchpoint on your customers’ digital journey that brings you results.
This course is beneficial for numerous job roles and functions and it’s becoming increasingly important for people across a business to understand how to create online content. You might work in a customer facing role and want to find out how writing blogs and social media posts can help to engage prospects or customers; you might work in a marketing role and want to develop your knowledge of how to write for specific audiences; maybe you work in PR and have experience in writing traditional and print content but need to upskill on digital content and how to write specifically for online channels.