Creating Effective Online Content

Available as an in-house course. Contact us for more details.

Course overview

We are surrounded by online content on a variety of channels including websites, blogs, social media and more. With so much out there it’s important to have the skills to write content that stands out and resonates with the person who is reading it.

For business, effective content can draw people to your website, build trust with your brand and influence sales.

Knowing the purpose or desired end result of your content is crucial. Plus, measurement shows you what to tweak and test, as well as what to keep doing.

In this session, you will learn a robust step-by-step formula that you can use when writing, posting,  publishing and measuring your online content. Our tried and tested strategy is designed to help you turn your content into a key touchpoint on your customers’ digital journey that brings you results. 

This course is beneficial for numerous job roles and functions and it’s becoming increasingly important for people across a business to understand how to create online content. You might work in a customer facing role and want to find out how writing blogs and social media posts can help to engage prospects or customers; you might work in a marketing role and want to develop your knowledge of how to write for specific audiences; maybe you work in PR and have experience in writing traditional and print content but need to upskill on digital content and how to write specifically for online channels. 


Is this course right for you?

What will I learn?

Detailed course content

What to expect on the day?

Further courses to consider

Book your place

Key :

Limited Availability
Spaces Open

Wed 19 Jun 2024

This is a 1/2 day virtual course (9am - 12pm)
  • 19 June
Virtual: Instructor-led
Book now
Date  Location Price  Availability
Wed 19Jun 2024Show session dates Hide session dates  Virtual: Instructor-led£195+VAT Spaces AvailableBook now
This is a 1/2 day virtual course (9am - 12pm)
  • 19 June

For more information about multi-booking discounts click here or please call 01603 677107

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+441603 677107