Introduction & Essentials
- How GA4 works
- Account structure and setup
- How to use and navigate the interface
- Sessions and timeouts
Using GA4 for marketing analytics
- Tracking marketing links
- Standard marketing reports
- Attribution modelling
- Advanced marketing reports
Using GA4 for behavioural analytics
- Event reporting
- Page reports
- Event customisation
- Funnel and path explorations
Analysis and activation in GA4
- Creating and using Audiences
- Building explorations
- Segments
- Activation techniques
This is a half day course.
You will learn in a relaxed environment with a small group of people. A specialist tutor will guide and encourage you through all the learning necessary to develop your skills and questions are always welcome.
Included with your course
We provide the following with online and training centre delivered courses.
- Course notes
- Certificate of attendance
Online Delivery
A link to the online training platform will be sent before the course, simply click the link and follow the instructions.
- See Virtual / Remote training information for more details
- Contact us if you'd like to test the platform before the morning of the course
- You can be located anywhere in the world with an internet connection and your computer
Our Training Centres
For training courses run at one of our training centres we include.
- Free onsite parking
- Refreshments
- Notepad, pen and Polos
Our Norwich on-site parking (NR3 1UB) is free and situated 5 minutes walk along the river to our training centre at St James Mill. If you arrive by train it is about 20 minutes on the Riverside walk or a short taxi ride to get to us. View full directions for Norwich and all our other venues.