You do not need any prior knowledge of digital marketing or social media to attend this course but please attend with your chosen device and/ or passwords to be able to set up and explore the platform features within this interactive session.  

We understand that social media, although much talked about, remains a mystery to many when it comes to using it for business.  That’s why we start with the basics on this course and you’ll learn why every business should be involved with social media and the advantages it offers.  
  
As an interactive course, we’ll demonstrate how to use Facebook, Instagram, LinkedIn and Twitter (X), from the basics of setting up accounts to exploring what type of content to create for your target audience on each of these different social networks. 
  
When you leave this social media introduction course you will be equipped with the skills to build a simple social media strategy and have the tools to plan and undertake social media activity for your company or business. 

• Why is social media so important for businesses?​​ 
• Introduction to key platforms Facebook, Twitter, LinkedIn and Instagram 
• Setting up and optimising your social media pages/profiles 
• Learn where and who your audience are and how to target them 
• Setting your social media goals & objectives 
• Developing a simple social media strategy for your business 
• How to plan and create effective and engaging content across your social media channels 
• Time saving tips 

The course runs from 9:30am through to 4:30pm.

You will learn in a relaxed environment with a small group of people. A specialist tutor will guide and encourage you through all the learning necessary to develop your skills and questions are always welcome.

Included with your course
We provide the following with online and training centre delivered courses.

• Course notes
• Certificate of attendance
• 90 days post course support

Please bring your own laptop/ chosen device to use throughout the training

Our Training Centres
For training courses run at one of our training centres we include.

• Free onsite parking
• Lunch and refreshments
• Notepad, pen and Polos

Our Norwich on-site parking (NR3 1UB) is free and situated 5 minutes walk along the river to our training centre at St James Mill. If you arrive by train it is about 20 minutes on the Riverside walk or a short taxi ride to get to us. View full directions for Norwich and all our other venues.

Online Delivery 
A link to the online training platform will be sent before the course, simply click the link and follow the instructions. 

• See Virtual / Remote training information for more details
• Contact us if you'd like to test the platform before the morning of the course
• You can be located anywhere in the world with an internet connection and your computer