Protecting Your Brand Reputation Online

This course is suitable for anyone responsible for managing social media on behalf of their company or brand from Graduate to Management level

Those who understand the huge benefits social media can have, but who feel nervous about being exposed to negative comments.

Suitable for individuals or entire teams 
 

Social Media Policy

• Understand what a social media policy is and what should be included in yours
• Learn why and how social media policies can protect employees
• Understand best practices and what you should be aiming for
• Identify the common mistakes & pitfalls made by brands/clients

Social Media Guidelines

• Social media guidelines overview & best practices
• Master what social media guidelines are and what they mean for you
• Understand the differences between guidelines and policies
• Encourage employees to interact with your company’s pages and share your posts

Risk Management

• An overview of customer service and negative communication management
• Risk and community management best practice
• Discussing the importance of authenticity and consistency across your digital presence
• Understand how to protect your social media accounts from hackers and why

Reputation Management

• An introduction to useful management tools when dealing with negative feedback
• Understand the key principles of GDPR (General Data Protection Regulations)
• Understand social media copyright & plagiarism guidelines
• An introduction to ASA (Advertising Standards Authority)

This is a half day course.

You will learn in a relaxed environment with a small group of people. A specialist tutor will guide and encourage you through all the learning necessary to develop your skills and questions are always welcome.

Included with your course
We provide the following with online and training centre delivered courses.

• Course notes
• Certificate of attendance

Online Delivery
A link to the online training platform will be sent before the course, simply click the link and follow the instructions.

• See Virtual / Remote training information for more details
• Contact us if you'd like to test the platform before the morning of the course
• You can be located anywhere in the world with an internet connection and your computer

Our Training Centres
For training courses run at one of our training centres we include.

• Free onsite parking
• Refreshments
• Notepad, pen and Polos

Our Norwich on-site parking (NR3 1UB) is free and situated 5 minutes walk along the river to our training centre at St James Mill. If you arrive by train it is about 20 minutes on the Riverside walk or a short taxi ride to get to us. View full directions for Norwich and all our other venues.