This 2 day course is for anyone looking to explore more creative ways to articulate and share the vision of their business. It requires an open mind, and the ability to step back and look at your business through a new lens in order to realise its potential and find the right audience. 

• Create a unique and compelling proposition
• Face up to your strengths and weaknesses and gauge just where you stand against your competitors
• Learn how to come up with a winning and creative marketing campaign
• How to increase your chances of successful engagement, actions and purchases
• Go beyond the selling-cycle and fulfill the customer’s life-cycle
• Be challenged to objectively look on how you portray yourself visually in your marketplace
• Define the most important activity in each stage of the cycle and plan how to measure your results
• Create your first marketing assets - the content master file
• Convert your asset into something brand-worthy and visually appealing

• Let’s begin with your attractive qualities. Use a creative approach to guide you and articulate what your strengths are. This step will assist you in defining yourself in way you wouldn’t have considered before.
• Truly understanding your client’s desires. Forget making a persona up, use this step to dive into what insights you can actually action to influence their behaviour and make them want to take an interest in you.
• Open up to seeing business in new ways and the potential you have to grow and succeed. You’ll be guided into asking one very important question that will change the way you perceive your business value forever more.
• Face up to your strengths and weaknesses and gauge just where you stand against your competitors. Objectively analyse and discover exactly where you can improve. Leave the guesswork behind, save time and resources with this super-targeted approach to marketing activities.
• Now turn that value proposition into creative marketing ideas. Learn how to come up with a winning and creative marketing campaign. Select ideas that will be most effective and feel great that you know you have purposeful and workable content that matters most for achieving your desired outcome.
• Plan to rollout your marketing in the most successful and logical way. Increase your chances of successful engagement, actions and purchases with calls to action at each stage. Ensure efforts are going on the right activities, in the right place at the right time. Guide people through the rational and emotional decisions in their journey and minimise any chance to bail and shorten the buying cycle.
• Plan for your future. Go beyond the selling-cycle and fulfill the customer’s life-cycle. Understand the importance of activities to keep existing clients loyal and become advocates for even larger growth. Make it easier to keep people coming back, happy, willing to buy more and tell others to buy too.
• Be challenged to objectively look on how you portray yourself visually in your marketplace, in comparison to your competitors. Recognise where you shine and have an honest look on where you may need to sharpen up.
• Define the most important activity in each stage of the cycle and plan how to measure your results. Proactively determine what you want to achieve at certain levels so you can mark your success rate accordingly. Be prepared to spot weakness, but have the know-how to fill those gaps. Be emboldened to make improvements that ensure there are no weak links or missed opportunities.
• Create a master content file and then develop it through the medium that matters most to your business.

The course runs from 9am through to 4:30pm. Refreshments are available from 8.45am. 

We provide:

• Full course material
• Certificate of attendance
• 90 days post course support
• Note pad and pen
• Polos!

Also includes:

• Free on-site parking
• Refreshments throughout the day
• Lunch at a local restaurant
• Free WiFi

Our Norwich on-site parking (NR3 1UB) is free and situated 5 minutes walk along the river to our training centre at St James Mill. If you arrive by train it is about 20 minutes on the Riverside walk or a short taxi ride to get to us. View full directions for Norwich and all our other venues.

You will learn in a relaxed environment with a small group of people. A specialist tutor will guide and encourage you through all the learning necessary to develop your skills and questions are always welcome.

• Filmmaking for Business with Adobe Spark - Beginners
• Create Video Animation with Adobe After Effects and Illustrator
• Data Visualisation and Infographics
• Video Editing with Adobe Premiere Pro - Beginners