By the end of this course, participants will:
• Have a reliable call structure for every sales situation
• Feel more confident and prepared to handle tough objections
• Understand how to pitch benefits, not features
• Know how to move conversations from order-taking to problem-solving
• Be equipped with scripts, templates, and phrasing to use immediately
• Feel resilient and emotionally equipped to handle the highs and lows of sales
This course is ideal for:
• Telesales and outbound calling teams
• Customer service teams who follow up leads
• Sales teams looking to build more value-based conversations
• Business development professionals
• Anyone wanting a repeatable structure for better phone results
• How to control the first 15 seconds of a call without sounding “salesy”
• The SCOPE Framework for leading any call, from start to close
• How to apply SPIN Selling: Situation, Problem, Implication, Need-Payoff
• Powerful techniques to handle price objections without discounting
• How to stay resilient and upbeat, even after multiple rejections
• How to use assumptive, positive language to boost confidence and conversions
• Permission-based openers that lower resistance
• Identifying the customer utilising Insights Discovery
• Pattern interrupts to avoid sounding generic
• Value framing for features and benefits using emotional ladders
• The Feel–Felt–Found and Clarify–Reframe–Reassure objection-handling models
• Positive reframes for tricky customer phrases
• Follow-up routines like the Rule of 3 and time-blocking for results
• Emotional techniques to bounce back from “no”
Is this course suitable for beginners?
Yes. While we cover advanced frameworks like SPIN Selling, all concepts are clearly introduced with examples and practice time.
Is it just theory?
No. Expect roleplay, call scripting, objection exercises, and real-world simulations.
Will I get templates or scripts to use afterwards?
Yes. The course includes practical takeaways: phrasing guides, objection-handling scripts, and the SCOPE cheat sheet.
Can it be tailored for our sector?
Absolutely. We can customise examples, objection responses, and roleplays to fit your market or customer base.