Social Media Marketing for Business

Course overview

Social media has had an astounding impact on businesses over the last decade and the social revolution is continuing to skyrocket. With digital communication being front and centre in the customer journey, businesses must incorporate social media into their marketing strategies and harness the opportunity to engage with their target audiences.

It all sounds so easy, but no doubt there are challenges when it comes to social media. Who has the time? Or the resources? Who’s going to come up with content ideas? Who’s going to manage your accounts and keep an active presence? How will you know if your posts are having any impact?

There are so many questions that need to be addressed in order to stay ahead of the curve, create great content and keep up with your target audience.

If you are new to using social media for business, or are wanting to improve the results you are seeing so far, this 3-hour training course will be a valuable guide to helping you plan a social media strategy and explore the ideal social media platforms for your business, as well as how to create great content with a limited budget, and know what is working well.

In this course, you will learn how social media can be used as a key marketing channel, and how to start planning social media strategies that attract and engage your target audience.

This course is ideal for anyone who is responsible for the social media for a business, or who wants to learn the fundamentals before getting started.

Detailed course content

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