LinkedIn & Twitter for B2B Businesses

Course overview

For B2B businesses, LinkedIn and Twitter provide a huge opportunity to get in front of your ideal customers or clients. With the right knowledge and skills, you can harness these platforms to find out what your target audience are talking about in real time, and discover what their needs are, and use that insight to grow your network, and generate leads for your business. 

You might be asking yourself; How will I know what to tweet, or what to post on LinkedIn? How do I actually find new connections and start to build my network? How will I know if I’m actually making any progress? What does ‘good engagement’ look like for me on these platforms?

This course will walk you through how to ensure you are set up for success, and how to execute your Twitter and LinkedIn activity with a plan and a purpose.

We’ll explore the different types of content you can create and share on these platforms, including what works well for your target audience, and how you can post engaging content while making sure you’re only spending time on the right tasks and not wasting time or effort on tactics that won’t work for your business.

LinkedIn and Twitter are both ever-evolving platforms and new features are always on the horizon so this course will get you up to speed on the platforms and how to make them work for your business.

Detailed course content

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