This course is aimed at businesses who already have established social media channels and overall online presence. It would be most beneficial for the member(s) of staff who manages the company social media channels regularly.
Consumers are increasingly turning to social media to air frustrations or grievances that they are having with a particular company. Alongside this, audiences are also looking at your social media channels to be an effective first port of call for any big announcements, both good and bad.
With 62% of consumers having used a company's social media channel for customer service and 42% of those consumers expect a response within 60 minutes, how you approach customer service on social media is crucial to your business.
This course will help brands realise the importance of being present on social media networks, whether it's responding to customer queries or complaints, raising an issue with the wider world or managing PR statements.
This course is run in association with SocialB, an award winning social media company and aimed at businesses who already have established social media channels and an overall online presence. It would be most beneficial for members of staff who manage the company social media channels regularly.