This course is aimed at delegates who have never used or have limited experience with Google Analytics. Delegates should have a basic familiarity with PCs, Windows, use of a keyboard and mouse.
Using Analytics to grow your business online. Google Analytics is an excellent tool that monitors and tracks your websites content and online marketing campaigns. It doesn't matter how big or small your business, Google Analytics can provide valuable statistics from the number of visitors to which pages users are most likely to leave. By using this free online tool, you are then able to determine the effectiveness of your website, and ultimately decide if any changes are required to maximise your marketing spend.
Google Analytics is the cornerstone for growing your business with data. Having the ability to analyse and compare information from website visitors, mobile app users or even data from kiosks and tills allows you to make informed decisions to drive growth.
With over 8 years' agency experience specialising in pay-per-click and analytics, Rob Lewis, a Senior PPC Specialist at digital agency Candour is well placed to share his experience having worked with everyone from local charities to global brands with Expedia, CheapFlights & Hitachi.
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