Devising a Strategy for your Website

• Questions to ask when setting up websites
• Setting an objective, how it affects your writing style
• The order in which material should be presented
• Four factors to consider for converting text
• The importance of getting feedback from your readers
• Making your website accessible to those with disabilities

Understanding how People Read Online

• Understanding the techniques people use to 'read' websites
• How to make your text scannable
• It takes two to communicate - why you need to understand your reader
• Tips for integrating graphics and media with text
• Readability (language, writing styles, etc)

Structuring your Information

• Creating a journey for your readers
• How to use mind mapping to structure information
• Linking information
• Design considerations and how to refine your navigation process

Writing Skills

• How to edit text to make it lean
• Guidelines for headings
• Principles of good writing - what to avoid, how to make it personal
• Writing to persuade
• How to make your content compelling
• What information should be offline
• Checklist for good web copy

Designing your Content

• Link paths - vertical, diagonal, lateral
• Different kinds of links and guidelines to make them effective
• Tips on search engine optimisation and page ranking
• Do s and Don't s for screen appearance- fonts, colour, background, separators, tables and charts

Editing and Proof Reading

• A top-down approach to polishing the words and punctuation
• Ensuring your content has maximum impact
• How to avoid commonly confused words and common punctuation and spelling errors