SEO training course Norwich, Norfolk

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SEO Training Course Norwich, Norfolk

Marketing

Next available Norwich date: 31 May 2012

Course Aims:

If you have asked the question

“How to get my website to the top of Google”

then this Norwich based training course will teach you the Search Engine Optimisation (SEO) techniques to help. SEO is an ongoing process, not ‘do once and forget’, therefore is often best carried out in-house.

This course aims to equip you with the knowledge you need to grow your business online through effective search engine optimisation.

What makes this course stand out is that it is 'hands on' - taking a completely practical approach to teaching you SEO. Throughout the course, you will be analysing your own website and optimizing it. By the end of the course, you will have compiled your own 'SEO Road Map' - a personalised action plan that can be implemented once the course is over, building on the work you have done.

Our aim is to provide you with a clear SEO strategy and the confidence to implement it. This helps us ensure you to get returns from your investment in this course.

If you are planning to have a third party carry out your SEO this course will also help the communication with the third party and ensure everyone is pulling in the right direction.

Assumed Knowledge:

Delegates must be competent in using a keyboard and mouse and be familiar with the Windows interface. No prior knowledge of SEO is required; however to get the maximum benefit from this course delegate's should have a working website.

What people say:View All

Blew my mind! Great training course.

ITV Anglia - Mar 2012

Fountain Partnership

This course is run in association with Fountain Partnership

Profile Outline:

Find the most profitable keywords for your website

Learn how to conduct effective keyword research
Understand the different types of keywords
Choose the right keywords for your business
Feel confident to conduct your own future research

Understanding what motivates Google

Learn the key principles that guide Google's algorithm
Thinking from Google's perspective
Do's and don'ts of SEO
White Hat and Black Hat SEO

Knowing where to place keywords on your website

Learn about on-page SEO
Receive your on-page SEO check list
Case Studies and practical sessions
Creating a new keyword-rich webpage for your site

Effective Link building

Common mistakes with link building - and how to avoid them
Creating quality links
Finding relevant and authoritative websites to link from
Devising the right link building strategy for your organisation

In depth competitor analysis

Dissect your competitors' websites
See why they are ranking above you
Get ideas for links from competitors
Collate your competitors' website stats and use them as a benchmark in your SEO Road Map.

Creating your personalised SEO Road Map

Learn how to create an effective SEO strategy
Leave the course with a bespoke, step-by-step SEO guide
Have a clear timeframe and understanding of what is required to be ranking higher than your competitors on the most profitable keywords.

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